Why retail Investor lose his money in share market ?

 (1) He is among the last few people to enter into the Bull Run.  (2) He keeps on chasing a single stock  (3) Never put the Stop Loss in the System.  (4) Always in hurry to exit from the stock which are in Bull Run, with minimum profit.   (5) Don't have a Habit of trading by Robotics mechanism  (6) By doing the emotional Trading, Holding the positions in Loss and cutting down the positions early in profit (7) Lack of home work before entering in a stock.  (8) Lack of resources about the movements and news which affects the Stock market.  (9) Too much greed from a single Stock and lack of profit booking technique. (10) Day dreaming in stock market also makes him suffer huge losses. (11 )never traded with the trend of the market. (12) Fear in going shorts in stock. (13) Was not able to stay away from the market when it is sideways. (14) Didn't invested money in sectors which are outperforming the Index (15) Listening to rumors and investing money there.